Kevin built VisibilityIQ while researching AI visibility tools for his work at TapClicks, a B2B SaaS marketing intelligence platform. He needed something that measured SEO, AEO, and GEO together, under $200/month, and delivered a finished report a business owner could actually read. Nothing like that existed. So he built it.
He writes about organic search strategy, AI answer engine optimization, and the practical changes small and mid-size businesses can make to show up where their customers are looking, whether that's Google, ChatGPT, or Perplexity.
The 8 signals that determine whether AI systems recommend your business, and what to fix first.
GEO explained from first principles. What it is, why it matters, and how it differs from SEO.
A 5-minute DIY test to check your AI visibility, plus the six fixes that move the needle fastest.
Three disciplines, one overlapping skill set. Here's how to think about all three without losing your mind.
Answer Engine Optimization from scratch. What it is, how it differs from SEO, and the checklist that covers 80% of the work.
What llms.txt is, why early adoption matters, and a complete template you can deploy in 15 minutes.
How to write and implement FAQPage schema that actually gets picked up by Google AI Overviews and Perplexity.
The JSON-LD schema that tells AI systems who you are, what you do, and where to find you across the web.