Practical guides on SEO, AEO, and GEO. Written for business owners who want to show up where their customers are looking, including ChatGPT and Perplexity.
ChatGPT recommends businesses based on signals most owners have never heard of. Here are the 8 things to fix, in order, to start appearing in AI-generated answers.
GEO explained from first principles. What it is, why it matters, and how it's different from everything that came before.
AEOAnswer Engine Optimization from scratch, with a checklist that covers 80% of the work in an afternoon.
StrategyThree disciplines, one overlapping skill set. A plain-English breakdown of what each one does and which to tackle first.
GEOA 5-minute manual test using real prompts, plus the six fixes that move the needle fastest.
GEOWhat llms.txt is, why early adoption matters, and a complete template you can deploy in 15 minutes.
AEOHow to write and implement FAQPage schema that gets picked up by Google AI Overviews and Perplexity, with copy-paste JSON-LD code.
GEOThe JSON-LD that tells AI systems who you are, what you do, and where to find you. Includes a full template with sameAs links.