Guides on SEO, AEO, and GEO — plain English explanations for business owners navigating the AI search era.
ChatGPT and Perplexity are answering questions your customers used to Google. Here's how to make sure your business shows up in those answers.
Google's AI Overviews, Bing Copilot, and Perplexity pull answers from websites. Here's how to structure yours to get cited.
A simple text file at your domain root can tell AI systems exactly what your business does — and most websites don't have one yet.
Adding FAQ schema to your site takes under an hour and can put your answers directly in Google AI Overviews. Here's the exact code.
LCP, INP, and CLS still matter — but some have more ranking impact than others. Here's where to focus your time.
Experience, Expertise, Authoritativeness, and Trustworthiness aren't just Google concepts — AI models use the same signals to decide who to recommend.
They sound similar but measure completely different things. Here's the plain-English breakdown of all three and how they work together.
GSC is free and shows you exactly which searches bring people to your site. Step-by-step setup guide for non-technical business owners.
Most business owners have never tested whether they appear in AI answers. Here's a simple 5-minute test and what to do if you're missing.
One block of JSON-LD code tells every AI system your business name, what you do, where you are, and who to trust. Here's the template.